We have been talking in our trend reports about the rise of fashion and video. Prada and YSL are some of the pioneers on this camp, and who could forget Viktor & Rolf one model only -Shalom Harlow- on-line video presentation for last season’s fashion week.
(Click on the designer’s names to see videos.)

Now Halston in New York is also going digital; instead of doing a presentation or runway show they are mailing the video to editors and retailers on February 13. What cost effective, creative, and of-the-moment move.
Here a preview from style.com

UPDATE: And no post would be complete without mentioning Nick Knight as a pioneer of this medium merging fashion and film for many years now at showstudio