Special Report - Denim by Premier Vision
On Friday we went to see the Spring/Summer 2010 denim collections.
My first impression when I arrived at the Docks (it is the place where the trade fair is, in the north of Paris) was that the place seemed not crowed at all.
But this event stills very pleasant thanks to the welcoming of the exhibitors, and the small area makes the place feel less commercial and more human.
Highlights for Spring Summer 2010:
The two biggest trends for this season are:
- light weight denim: It seems that weights are lighter and lighter! Tones of fabrics from 7.5Oz to 9Oz.
- Colored denim: a romantic and more pastel color range compared to last summer (see picture 1).
For 2009 the colors were bright, for 2010 they will be whitened. Colored denim are mainly piece dyed.
But don’t forget:
- Stripped denim: not only white stripes, but colored stripes as well. And in light weight denim of course.
- New constructions: herringbone, canvas, satin, fancy weaves especially for colored denim.
- Soft touch: especially obtained thanks to compact threads for a really nice hand:soft but still a bit rough.
- The return of the chambray.
- Over lay fabrics with the exposed underside (see picture2: the inside of the fabric is in contrasted color so when the top of the fabric is scratched the apparent threads from inside appear in a contrasted color, for example brown color like the picture).
- double face fabric: so if you turn up the bottom of your jeans appears a contrasted color, or a stripe from the inside.
- authentic spirit with the return of the open end denim, but in stone and heavy stone versions.
- bi-stretch still present.
- less grey and black denim.
- no more coated fabrics.
- less organic denim (or less visible).
- less beige over dyed fabrics.
- no more rinse aspect, the denim must be stone washed, with used and brushed aspect (see picture 3)
For sure collections for Spring Summer 2010 will be light and romantic!



One response to “Special Report - Denim by Premier Vision”
July 20th, 2009 at 8:46
[...] , 2 , [...]