Commercial is not bad

Kate Moss in W magazine and in her new Topshop campaign.

The woman that sets the tone in fashion Miuccia Prada said it first. “When you say ‘commercial,’ it shouldn’t be an insult, like something is not beautiful,” she continues. “It has to be best in the sense that [it’s] really what people want to wear to look beautiful and elegant [in]. I wouldn’t have been thinking of all this stuff if there was not a crisis. The crisis obliges [us] to really focus also on what really makes sense.” Hence there is nothing wrong with selling in mass quantities; Topshop and Kate Moss think so anyway.

Brunettes are hot

Carine Roitfled favorite Lara Stone known for exuding sexuality has gone from doing it in blonde to doing it in brunette in the September issue of Paris Vogue. Is sexy this season demure? Peut-être.

We will love to hate the 80s

T Style Magazine

Uniqlo

Uniqlo signs in the Marais before the summer.

Two ephemeral stores to get the momentum going and many signs of Uniqlo’s upcoming presence around town(see above) get the consumers ready for Uniqlo’s flagship store in Paris. The Opera store designer by Wonderwall will be a site to visit. Never mind being able to buy +J.

Uniqlo in the Marais

3 rue des Blancs-Manteaux 
Paris 4e 

Until September 13
Uniqlo atColette

213 rue Saint-Honoré 
Paris 1er 

Until September 26

UNIQLO Paris Flagship Store
15 rue Scribe
75009 Paris, France
Opening Thursday October 1st

Musical Bonus:

Soundtrack of the season: The XX
mp3: The XX Infinity

CONTACT US FOR A FULL TREND REPORT