LOW-COST MANGO


Mango is launching a low priced line with the slogan “Special Prices for Creative Living” along with a blog in Spanish and English in which the clients can share ideas around the concept of low cost living. Befitting enought the blog name is Think-Up. Does this mean Mango is getting into the lifestyle business? Notably, it is very of the moment to create a space in which the clients can share stories of coping creatively with less money. On the other hand, cconsidering the debate brought on by the economic crisis of quality vs. quantity this is an interesting move by the retailer.


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